The Verdigris blog by Laurel Brunner
What does the European Union’s (EU) Ecodesign for Sustainable Products Regulation (ESPR) mean to you? Your likely answer will probably be, not a lot, but that could be a mistake even if your business is not based in the EU.
Much of the printing industry’s output is collateral work for goods and services. Brochures, leaflets directions for use, mini-catalogues and the like are bread and butter to the jobbing printer. Material can be printed using a range of printing methods and in run lengths from one to many thousands of copies. Print methods used range from digital and offset through to flexo and gravure according to the customer’s requirements. So far so sensible, but manufacturers of goods and providers of services to EU markets have some tricky new rules to follow. Print buyers all, these organisations are now required to comply with the EU’s ESPR; print service providers need to be aware of the regulation and how it impacts their customers. The regulation creates new requirements for communication and accountability, so the ESPR may create additional opportunities for printing companies.
The goal with ESPR is to create a framework for sustainable products within the European Union. The regulation outlines the ecodesign requirements of different product groups, from cosmetics to toys, with the goal of making sustainable products the norm. ESPR sits at the heart of the EU’s Green Deal, a collection of policies which aims make the EU carbon neutral by 2050. The EU is spending over €1 trillion to implement this complex circular economy plan, including the Sustainable Products Initiative and the ESPR. This ambitious plan sets the global standard for circular economy initiatives.
According to the ESPR, a sustainable product will have certain characteristics compared to other products. For instance the product uses less energy in manufacture and in use, lasts longer and can be easily repaired. Compared to equivalents its parts can be easily disassembled and put to further use; the product includes fewer substances of concern, has a lower carbon and environmental footprint over its lifecycle, contains more recycled content and can be easily recycled.
Complying with the rules will be complicated to say the least, however goods and services providers will need to be able to demonstrate compliance. Printers can support their customers with this, but doing so will also be complicated. Identifying customers, including those who operate across geographies, who want communicate compliance to customers is probably the first step. Printers who can demonstrate awareness of the new regulation will have a competitive advantage over those who haven’t got a clue.
It will take a while for ESPR requirements to filter down to print service providers, but being aware in advance that it is coming will be an aid to business planning. And nine tenths of anything is preparation.
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This article was produced by the Verdigris Project, an industry initiative intended to raise awareness of print’s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, EFI, Fespa, Fujifilm, HP, Kodak, Miraclon, RicohSplash PR, Unity Publishing and Xeikon.
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