Print buyers are becoming increasingly aware of the environmental impact of print. For the most part they understand that print is a more sustainable option than electronic media, but how do they decide which printing method to use? Is conventional offset more environmentally friendly than digital printing? Or is it the other way around?
A recent study commissioned by HP* used established life cycle analysis methodology to compare the environmental impact of printing eight page colour brochures on an offset press and a competing digital press.
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