It can be hard for individual printers to develop a measurable environmental policy but the forthcoming ISO 16759 should address this.
For a growing number of printers, sustainability and working to protect the environment are becoming more important. This is not just because many printing company owners believe in helping the industry to be more environmentally friendly, but also because their customers are putting them under increased pressure to do so. Print buyers want to know that their media investments can make some contribution to their own corporate sustainability message. This matters more and more to their employees, to their shareholders and of course to consumers.
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