This is the second part of Verdigris’ look at some of the misconceptions and myths of going green.
Developing an environmental strategy for a printing business is really no different to developing one for any other kind of business. However the printing industry has been particularly villified by some lobbyists, with the result that many misconceptions and myths abound in the industry. We have addressed the misconceptions in part one of this article (verdigris.com/articles/misconceptions-myths-green) and here we take a look at some of the myths. It is hoped that this two-part article will help printers to better understand their options, so that they can have more meaningful and constructive conversations with their customers.
To read the rest of the article, please download the PDF below.