eBay Questions the Effectiveness of Digital Advertising

The weekly Verdigris blog by Laurel Brunner Printed advertising has been the traditional bedrock of the publishing industry. Without it newspapers and magazines cannot exist, hence the carnage inflicted on those sectors since the advent of internet advertising. However a recent study by eBay* questions the value of Search Engine Marketing (SEM), suggesting that print … Read more

Print to Store

The weekly Verdigris blog by Laurel Brunner We need to change our thinking about print. Yes, it is sustainable, yes it is lovely and yes it is good for the planet. None of this has to change. What has to change is our view of print’s purpose. Most of us tend to think of it … Read more

A Supply Chain Problem Taxing Our Brains

The weekly Verdigris blog by Laurel Brunner A printing company that wants to improve its environmental footprint can do a lot on their own, but increasingly they want to work with suppliers such as Xeikon or Agfa and others, who are also doing their bit. And so it goes up and down the supply chain, … Read more

Regulation Stepping Up

The weekly Verdigris blog by Laurel Brunner On the 3rd March the European Timber Regulations (EUTR) come into force. EUTR will effect paper providers worldwide, because placing illegal timber or timber products into European Union markets will be a criminal offence. Any organisation that might be affected by the EUTR must put in place procedures … Read more