The weekly Verdigris blog by Laurel Brunner Today’s graphics industry is data driven. From digital prepress through to performance analytics, data is the only way to get accurate printed output and to measure business performance. The need for greater environmental accountability, either voluntary or regulatory, means that we have a new category of data to … Read more
The weekly Verdigris blog by Laurel Brunner One of the biggest problems for makers of paper based on recycled printed matter is quality, meaning cleanliness. Ensuring that the waste paper entering the recycling stream is sufficiently uncontaminated for use as a raw material for new products is hard. Generally pulp and paper mills rely on … Read more
The weekly Verdigris blog by Laurel Brunner How do you make an environmental impact declaration for print? And why would you want to? These are questions most printers would prefer not to answer, but the second question is easier than the first: customers. Over the last few years big brands have become increasingly environmentally aware. … Read more
The weekly Verdigris blog by Laurel Brunner There’s been heightened interest of late in the effectiveness of the printed word. It started with direct mail associations finding higher response rates to print than to electronic equivalents. Printed book sales in developed markets are outpacing e-book sales. And even the newspaper industry is still seeing 60% … Read more