Spotters Guide to Greenwashing

The weekly Verdigris blog by Laurel Brunner It’s everywhere and it’s pernicious. Greenwashing, the cloaking of a marketing intent in the language of sustainability and environmental awareness, is on the rise. Greenwashing undermines the credibility of those doing their best to develop sustainable media businesses. Worse still it is downright lazy and irresponsible, especially where … Read more

Sounding Out Instruments for Growth

The weekly Verdigris blog by Laurel Brunner Striking a balance between growth and environmental responsibility is far from easy. Part of why it is so hard, is that there are so many different perspectives on sustainability. Some organisations treat it rather frivolously, as if the environment is a passing trend. Others go to the other … Read more

Carbon Balanced Paper

The weekly Verdigris blog by Laurel Brunner Balance can be difficult to achieve. You may struggle to balance your books, get your socks on of a morning without excess hopping, or offset your business’s carbon. What you do to achieve balance in the first two examples is up to you. When it comes to the … Read more