Print’s Value Ads

The weekly Verdigris blog by Laurel Brunner According to WAN-Ifra only 2.2% of newspapers’ revenues come from digital platforms, which might come as a surprise to fans of digital media. Why is it that print on paper is still so attractive to advertisers, despite the burgeoning social media numbers? To understand this one has to … Read more

Slouching Towards Geneva

The weekly Verdigris blog by Laurel Brunner It has been two years since we wrote the first draft of a standard for calculating the carbon footprint of print media. Quite amazingly the standard is in its final phase, prior to publication. It has passed its latest ballot with flying colours and will then be= nipped … Read more

A Matter of Policy

The weekly Verdigris blog by Laurel Brunner Sustainability starts at home but it is surprising how many companies don’t have a company sustainability policy. A sustainability policy is a bit like a mission statement in that it provides a commitment to an ideal or at least to a goal. Like a mission statement though a … Read more

Tiny Steps Turn into Strides

The weekly Verdigris blog by Laurel Brunner For many consumers battling with economic hardship, the environment has fallen down their list of priorities. But businesses seem not to be losing faith in such numbers. Those printing companies who are managing to keep their heads above water, have got the message the reducing environmental impact is … Read more