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The weekly Verdigris blog by Laurel Brunner Greenwashing is bad enough but deliberately attempting to hijack sustainability awareness is downright poisonous. A group of corporations with Google at their head has set up a really stupid campaign. Using an environmental agenda the group is cloaking its need to up revenues through digital process management. They … Read more

The weekly Verdigris blog by Laurel Brunner Regulation, rules and compliance requirements are increasingly tangling businesses up in red tape, despite the efforts of politicians. The latest option for the printing industry to consider is the EU Eco-label, which was launched in August 2012. Thanks to the efforts of Intergraf, the European association of printing … Read more

The weekly Verdigris blog by Laurel Brunner It has been a trying year for most of us. This is mainly because of the difficulties of keeping up with everything, from Fespa, drupa and EcoPrint, through to the daily tsunami of news and information hitting us from every direction. It has also been tough because of … Read more

The weekly Verdigris blog by Laurel Brunner Colour aficionados, Pantone, have announced its colour of the year for 2013, P17-5641 Emerald, described as “a lively, lush, radiant green … sophisticated and luxurious”. Pantone also describe it as “the colour of beauty and new life” and for the graphic arts industry green is an especially poignant … Read more

The weekly Verdigris blog by Laurel Brunner With Kyoto about to expire and the main outcomes of Copenhagen withering, hopes were high for the recently-concluded Doha round of climate change talks. And there were some exciting outcomes. The big news is the “loss and damage” agreement for countries suffering as a result of climate change. … Read more

The weekly Verdigris blog by Laurel Brunner Thanks to Agfa for pointing us at a recent article in the New York Times looking at the amount of energy the Internet consumes. Facebook, the main subject of the article, has to support over one billion users so the energy required for its servers is stupendous. So … Read more

The weekly Verdigris blog by Laurel Brunner At the recent Carbon Challenge Event sponsored by BSI in London, Dr. Michele Galatola, Product Team Leader, DG Environment, of the European Commission presented plans to “establish a common methodological approach to enable Member States and the private sector to assess, display and benchmark the environmental performance of … Read more

The weekly Verdigris blog by Laurel Brunner According to WAN-Ifra only 2.2% of newspapers’ revenues come from digital platforms, which might come as a surprise to fans of digital media. Why is it that print on paper is still so attractive to advertisers, despite the burgeoning social media numbers? To understand this one has to … Read more

The weekly Verdigris blog by Laurel Brunner It has been two years since we wrote the first draft of a standard for calculating the carbon footprint of print media. Quite amazingly the standard is in its final phase, prior to publication. It has passed its latest ballot with flying colours and will then be= nipped … Read more

The weekly Verdigris blog by Laurel Brunner Sustainability starts at home but it is surprising how many companies don’t have a company sustainability policy. A sustainability policy is a bit like a mission statement in that it provides a commitment to an ideal or at least to a goal. Like a mission statement though a … Read more