Sustainability Becoming a Way of Life

The weekly Verdigris blog by Laurel Brunner It used to be that the market leader in an industry was the company with the biggest market share and the greatest financial clout. But times are changing and sustainability policy is part of the new barometer. Some manufacturers serving the printing and publishing industries have long been … Read more

Print Out Your Emails!!!

The weekly Verdigris blog by Laurel Brunner How many times have you seen this silly message: Please consider the environment before printing this email? Even in the printing industry people put this at the bottom of their emails, which is absolutely daft. It effectively confirms an all too common and downright dangerous misconception. The implication … Read more

Recycle At Your Cost

The weekly Verdigris blog by Laurel Brunner We all know that recycling is the way to go if we are to preserve our planet’s natural resources. But are we all fully on board with what it will cost to do so? Our concept of commercial success is profit and all too much effort goes into … Read more

Carbon Footprinting Walking Wide and Loose

The weekly Verdigris blog by Laurel Brunner One of the world’s biggest advertising agencies is BBDO, based in New York and the first ad agency to set up its own inhouse printing facility, way back in 1894. FedEx and Gillet are amongst BBDO’s clients and the company boasts some great achievements in its history. One … Read more

United Nations Environment Programme (UNEP)

The weekly Verdigris blog by Laurel Brunner The United Nations (UN) is even more fond of initials and acronyms than International Standards Organisation (ISO), so it is with a certain degree of weariness that we see yet another truckload heading our way. The latest, United Nations Environment Programme (UNEP), is a programme that is meant … Read more

Performance Enhancing

The weekly Verdigris blog by Laurel Brunner The Olympics motto of faster, higher, stronger has never had the airplay it’s had in this Olympic year. It’s everywhere and, in the UK at least, it’s a risk of becoming noiseless and meaningless. But it’s a motto the printing industry could readily adapt, especially in terms of … Read more

Inspiring Print is Everywhere

The weekly Verdigris blog by Laurel Brunner Well yes of course it is, but it isn’t often enough that the printing industry itself reminds the world of just how gorgeous print is, as well as its sustainability. At drupa there were many examples of our industry’s environmental friendliness but one of the best was Agfa’s … Read more

Eco Labels Not the Point

The weekly Verdigris blog by Laurel Brunner Ecolabels are a pain. They are generally well-intended, aiming to make life simpler for consumers and provide assurance that a product is environmentally friendly. But really eco labels alone don’t help industry sectors to improve their carbon footprints or environmental impacts. For instance in the US eco labels … Read more

Hold Your Head Up Mr Printer!

The weekly Verdigris blog by Laurel Brunner The Toshiba fiasco is behind us but that doesn’t mean we can breathe even a little sigh of relief. The graphic arts industry has an uphill road to climb, if it is going to really be able to change its image. Actually that road isn’t particularly hard or … Read more