ISO 16759 Racing Into the Final Furlong

The weekly Verdigris blog by Laurel Brunner The news that ISO16759 (calculating the carbon footprint of print media) is galloping towards its final furlong prior to publication has caused a flurry of interest. We have recently been contacted by a number of European companies interested to be certified for compliance to this standard. Certification is … Read more

Slow & Steady Making Progress

The weekly Verdigris blog by Laurel Brunner Since we started the Verdigris project in 2008, obviously much is different in the printing industry. Five years of economic mess and confusion have forced change on all of us. One of the apparent casualties of the rubbish commercial environment has been environmental impact reduction initiatives. However all … Read more

eBay Questions the Effectiveness of Digital Advertising

The weekly Verdigris blog by Laurel Brunner Printed advertising has been the traditional bedrock of the publishing industry. Without it newspapers and magazines cannot exist, hence the carnage inflicted on those sectors since the advent of internet advertising. However a recent study by eBay* questions the value of Search Engine Marketing (SEM), suggesting that print … Read more

Print to Store

The weekly Verdigris blog by Laurel Brunner We need to change our thinking about print. Yes, it is sustainable, yes it is lovely and yes it is good for the planet. None of this has to change. What has to change is our view of print’s purpose. Most of us tend to think of it … Read more

A Supply Chain Problem Taxing Our Brains

The weekly Verdigris blog by Laurel Brunner A printing company that wants to improve its environmental footprint can do a lot on their own, but increasingly they want to work with suppliers such as Xeikon or Agfa and others, who are also doing their bit. And so it goes up and down the supply chain, … Read more

Regulation Stepping Up

The weekly Verdigris blog by Laurel Brunner On the 3rd March the European Timber Regulations (EUTR) come into force. EUTR will effect paper providers worldwide, because placing illegal timber or timber products into European Union markets will be a criminal offence. Any organisation that might be affected by the EUTR must put in place procedures … Read more

The Mobile Opportunity for Print

The weekly Verdigris blog by Laurel Brunner The volume of data sent over phone networks is set to overtake the volume of voice within the next few years. This could have significant implications for mobile printing applications. GSMA, the association for the mobile industry, make their prediction based on the huge numbers of mobile devices … Read more

APP to Halt Clearing of Indonesian Tropical Forests (Again)

The weekly Verdigris blog by Laurel Brunner Greenpeace once accused Asian Pulp and Paper (APP) of “pulping the planet” because of APP’s wanton destruction of Indonesian rain forests. But after years of pressure from numerous NGOs including Greenpeace and WWF, things may finally be changing for the better. In June 2012 in response to customer … Read more

Food for thought

Recycling the daily newspaper has, happily, become second nature for most people, as putting rinsed milk bottles out for the milkman was a regular evening task of yesteryear. Since it is expected that newsprint will be disposed of, it is produced from low-grade paper, with bleaching rarely used as in graphic arts and publishing grades. … Read more