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The weekly Verdigris blog by Laurel Brunner At HP’s recent pre-drupa press conference in Israel a colleague asked how we can trust the accuracy of carbon footprint calculations. We were discussing HP’s commitment to doing full Life Cycle Analyses (LCA) for its Indigo digital presses, so that the associated CO2 can be offset. How far … Read more

The weekly Verdigris blog by Laurel Brunner If you are serious about improving your environmental impact, partnership may be the way to go. It can even have additional unexpected benefits for your business, unrelated to the main project. Partnering works not just between developers, but also across the developer/customer divide. Toray and Seacourt Printing, a … Read more

The weekly Verdigris blog by Laurel Brunner ISO TC130 WG11, the committee and working group responsible for the environmental impact of print, want your help. We are working on a new standard for measuring the amount of energy a digital press uses. This document is an important and necessary companion to ISO 16759, which outlines … Read more

The weekly Verdigris blog by Laurel Brunner At a recent drupa press event previewing new announcements for the show, the sustainability messaging was curious. Messe Düsseldorf, the exhibition’s organisers, failed to mention the environment in their opening remarks, deferring instead to the exhibitors. Fortunately the exhibitors participating in the press conference had a lot so … Read more

The weekly Verdigris blog by Laurel Brunner Maintaining momentum for any project is a lot of the battle for success. And the bolder the idea, the harder it gets to keep the energy coming. It’s hard with lofty ideas such as the Circular Economy, which aims to reshape business models so that we stop trashing … Read more

The weekly Verdigris blog by Laurel Brunner Reinvention and change and change again. That is what survival comes down to, especially in the graphics industry. James Cropper Paper has been making paper for a global market since 1845 over which period reinvention has been a constant for the company. Their story is not so unique … Read more

The weekly Verdigris blog by Laurel Brunner Sometimes it’s a good idea to take a step back and look at things from the outside. Within the graphics industry we can be proud of the fact that our environmental impact is relatively benign, because we can recycle so much of our consumables and output. Complacency won’t … Read more

The weekly Verdigris blog by Laurel Brunner We recently received a 43 page document outlining environmental legislation that applies to printing companies. It was for one single country with around 7,000 printing companies! Reading through this lengthy document it becomes clear that legislators are working hard to protect us all from pollution and related nastiness. … Read more

The weekly Verdigris blog by Laurel Brunner It’s been about a month since the COP 21 meeting in Paris came to a close. The agreement adopted is now being drafted into a formal document that will be available in April for countries to sign. 196 countries were involved in drafting the goals for responding to … Read more

The weekly Verdigris blog by Laurel Brunner It’s everywhere and it’s pernicious. Greenwashing, the cloaking of a marketing intent in the language of sustainability and environmental awareness, is on the rise. Greenwashing undermines the credibility of those doing their best to develop sustainable media businesses. Worse still it is downright lazy and irresponsible, especially where … Read more