digitaldots.info The weekly Verdigris blog by Laurel Brunner The splintered nature of modern communications has encouraged ever more people to become eco warriors of one sort or another. But these fragmented efforts are really not much good, because they are largely uncoordinated or aligned. Far better to get the world’s biggest companies to commit to ambitious … Read more
The weekly Verdigris blog by Laurel Brunner It’s the thing that appears to matter most for companies considering an investment into digital printing, be they printers or print buyers. It’s the primary reason why offset continues to command such a healthy lead over digital printing. But calculating the cost per printed page is also the … Read more
The weekly Verdigris blog by Laurel Brunner When it comes to claims relating to environmental certifications, always question the source. There has been a glut of announcements recently by manufacturers claiming that their products are certified to international standards. One ink company is offering products that meet the Cradle to Cradle standard, a standard which … Read more
The weekly Verdigris blog by Laurel Brunner Marks & Spencer, a global retailer best known for knickers, socks and divine foods, has recently reported on progress with its Plan A. The 107 environmental commitments enshrined in this plan were originally outlined in 2014, with a goal of achieving them all by 2025. So far 64 … Read more
The weekly Verdigris blog by Laurel Brunner The work on ISO 21331, the ISO standard for assessing the deinkability potential of printed matter, is mired in industry politics. However the market really doesn’t care a jot and is moving on regardless. This is a problem for the maneuvering politicians in the paper industry because it … Read more
The weekly Verdigris blog by Laurel Brunner Efforts to improve the environmental footprint of print take many forms. However the only ones likely to make a difference generally coincide with commercial interests. Owners of such efforts are in a slippery position in that they potentially lay themselves open to charges of greenwashing and exploitation, no … Read more
The weekly Verdigris blog by Laurel Brunner There are plenty of organisations offering to sell you an ecolabel of some description. But many of these are self-certified labels that actually have little meaning. Their adjudicators are happy to take your money, but do little to make any real difference to the environmental impact of products … Read more
The weekly Verdigris blog by Laurel Brunner Working out if it’s better for the planet to communicate in print, or to do it digitally just got easier, sort of. ISO standards developers working on documents for graphics technologies, have written a document for calculating the carbon footprint of electronic media. ISO 20294 is moving into … Read more
The weekly Verdigris blog by Laurel Brunner By all accounts the textile printing business is set to explode, thanks to digital printing technologies. For instance Fibre2fashion, analysts for the fashion industry, reckon that in 2017 the amount of fabric printed digitally will be more than one billion square metres and reach 2.5 billion square metres … Read more
The weekly Verdigris blog by Laurel Brunner The problem is not unique to digital presses, but how do you measure energy usage and the overall energy efficiency of a machine? With cars the most usual method is the miles per gallon, or how many litres of fuel it takes to travel 100 kilometres. Just in … Read more