digitaldots.info The weekly Verdigris blog by Laurel Brunner Proponents of pretty much all forms of digital communications sincerely believe that they are kinder to the planet than the printed equivalents. They believe it is more efficient and that it does a better job of communicating brand identity. They forget that print’s only carbon footprint is when … Read more
The weekly Verdigris blog by Laurel Brunner We worry a lot about the environmental impact of the graphics industry but the health of people working at the job of printing and publishing should also be of concern. Putting in long hours at a computer screen, reading and writing are all stressful and can lead to … Read more
The weekly Verdigris blog by Laurel Brunner The graphics industry is at the heart of the recycling industry, but when it comes to environmental accountability, how solid are its credentials? This is an impossible question to answer, but that doesn’t mean we should all give up on trying to answer it or on pursuing a … Read more
The weekly Verdigris blog by Laurel Brunner Processless platesetting, makes for more efficient and sustainable production, because it removes the need to chemically remove unexposed plate coatings. It’s a big step forward in making print media production more environmentally friendly, but it has taken a while to gain traction. Early iterations were not entirely processless … Read more
The weekly Verdigris blog by Laurel Brunner We’ve presented at countless industry events around the world where environmental impact and the graphics industry are on the programme. But unfortunately, for the most part the addition of the topic to the agendas has been more about box ticking than intentions to make any real difference. Nothing … Read more
The weekly Verdigris blog by Laurel Brunner HP Inc is without doubt the biggest player in the graphics industry. Net revenue in 2018 was a cool $58.3 billion. The R&D spend alone for the year was $1.4 billion. As a founding member of the Verdigris project, we are glad to have HP’s support and glad … Read more
The weekly Verdigris blog by Laurel Brunner The European Union (EU) has a special board that, among other things, determines evaluation criteria for the EU Ecolabel for products and services. In January 2019 the outcome of their latest chat was published and makes for interesting reading (yes, really). Instead of having two separate classifications for … Read more
The weekly Verdigris blog by Laurel Brunner Waitrose is one of the UK’s posher supermarkets and it has joined the growing list of retailers trialing new approaches to packaging. Part of the commitment is that by 2023 all Waitrose own brand packaging will be reusable, home compostable or recyclable. And there will be no more … Read more
The weekly Verdigris blog by Laurel Brunner It’s surprising that there are so few sustainability prizes that award cash, but Ricoh is leading the way, especially in the USA. Cash prizes for sustainability are a brilliant tool for encouragement and for getting sustainability up the agenda, especially amongst the young. The Ricoh Sustainable Development Award … Read more
The weekly Verdigris blog by Laurel Brunner There are signs that Circular Economy thinking is gaining traction in the printing business. Since 1997 KLS Pureprint has been striving to become the world’s greenest printing company, with a sustainability ethic based on circular thinking for technology and biology. This strategy has been in place since 1997 … Read more