{"id":2186,"date":"2026-06-01T09:08:18","date_gmt":"2026-06-01T08:08:18","guid":{"rendered":"https:\/\/digitaldots.info\/?p=2186"},"modified":"2026-06-01T09:08:19","modified_gmt":"2026-06-01T08:08:19","slug":"textile-printing-opportunities","status":"publish","type":"post","link":"https:\/\/digitaldots.info\/?p=2186","title":{"rendered":"Textile printing opportunities"},"content":{"rendered":"\n

The Verdigris blog by Laurel Brunner<\/em><\/p>\n\n\n\n

\"\" It\u2019s being pushed hard and fast by the developer community as a big new market for digital printing. But printing companies have long since embraced direct to garment and direct to fabric printing. Their preferred printing method has, however, generally been screen printing. But digital printing adds a different dimension. The opportunities to develop conventional and on demand models together get greater as technology improves. Depending on the market you serve, the analogue versus digital distinction may not matter any more. Deciding on the method you use to print fabrics or garments is about quality, productivity and return on investment. The investment decision you make could also make a difference to your business\u2019s sustainability.<\/p>\n\n\n\n

One of the main arguments in favour of digital printing for textiles is that the print is on demand and so it\u2019s less wasteful and so less damaging to the environment. It\u2019s also a way of realising new designs, personal messaging and the like and this is very attractive for buyers. Overall digital printing for textiles potentially makes for a very exciting market opportunity. And there is no doubt that textile production and conventional printing use huge amounts of resources.<\/p>\n\n\n\n

Textile production is responsible for substantial emissions to air and water and massive waste volumes, especially in the developed world. The emergence of fast-fashion and ultra-fast fashion make the problem even more acute. According to Earth.org, fast-fashion is responsible for about 10% of global carbon emissions. The fast-fashion business model is based on selling cheap clothes to affluent consumers who don\u2019t keep the clothes for very long. After a couple of uses, the clothes get thrown out and buyers move rapidly along to the next trendy look. Turnarounds are fast and social media drive consumer sales on a huge scale. The providers of this tat offer new designs at breakneck speed, often copying the latest runway looks or seasonal demand. Think Christmas and Halloween jumpers. Environmental sustainability is not a priority for these companies, nor is concern for human rights particularly high on their agendas. The clothes are produced conventionally on a huge scale in low cost countries, contributing to and exacerbating an already acute textile waste problem.<\/p>\n\n\n\n

Ideally there should be a way to serve customers using digital printing systems to produce the new looks on demand. But although the technology is probably capable of meeting some of the demand, the network of providers is still too underdeveloped. Change may come with market awareness, higher productivity and improvements in substrate options. There is no doubt that as populations grow, so will demand for printed textiles. Regulation will also make a difference, restricting the use of chemicals, how waste is managed and how textiles get recycled. Change is coming.<\/p>\n\n\n\n

***<\/p>\n\n\n\n

This article was produced by the <\/em>Verdigris Project,<\/em><\/a> an industry initiative intended to raise awareness of print\u2019s positive environmental impact. This weekly commentary helps printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: <\/em>Agfa Graphics<\/em><\/a>, <\/em>EFI<\/em><\/a>, <\/em>Fespa<\/em><\/a>, <\/em>Fujifilm<\/em><\/a>, <\/em>HP<\/em><\/a>, <\/em>Kodak<\/em><\/a>, <\/em>Miraclon<\/em><\/a>, <\/em>Ricoh<\/em><\/a>, <\/em>Unity Publishing<\/em><\/a> and <\/em>Xeikon<\/em><\/a>.<\/em><\/p>\n\n\n\n

Please also include the Verdigris logo and a link to this website. If you don\u2019t already have our logos, you can get them by downloading the <\/em>\u201cPublishers Bundle\u201d<\/em><\/a>. And don\u2019t forget terms of the Creative Commons license at the footer of the site. Enjoy!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The Verdigris blog by Laurel Brunner It\u2019s being pushed hard and fast by the developer community as a big new market for digital printing. But printing companies have long since embraced direct to garment and direct to fabric printing. Their preferred printing method has, however, generally been screen printing. But digital printing adds a different … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2186","post","type-post","status-publish","format-standard","hentry","category-blog"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/digitaldots.info\/index.php?rest_route=\/wp\/v2\/posts\/2186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitaldots.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitaldots.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitaldots.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitaldots.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2186"}],"version-history":[{"count":1,"href":"https:\/\/digitaldots.info\/index.php?rest_route=\/wp\/v2\/posts\/2186\/revisions"}],"predecessor-version":[{"id":2188,"href":"https:\/\/digitaldots.info\/index.php?rest_route=\/wp\/v2\/posts\/2186\/revisions\/2188"}],"wp:attachment":[{"href":"https:\/\/digitaldots.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitaldots.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitaldots.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}