{"id":1657,"date":"2010-06-26T10:49:00","date_gmt":"2010-06-26T10:49:00","guid":{"rendered":"https:\/\/digitaldots.info\/?p=1657"},"modified":"2024-01-26T10:51:37","modified_gmt":"2024-01-26T10:51:37","slug":"making-a-good-impression","status":"publish","type":"post","link":"https:\/\/digitaldots.info\/?p=1657","title":{"rendered":"Making A Good Impression"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" width=\"120\" height=\"80\" class=\"wp-image-1658\" style=\"width: 120px;\" src=\"https:\/\/digitaldots.info\/wp-content\/uploads\/2024\/01\/19-HP_Indigo-7000_People.jpg\" alt=\"\"> Print buyers are becoming increasingly aware of the environmental impact of print. For the most part they understand that print is a more sustainable option than electronic media, but how do they decide which printing method to use? Is conventional offset more environmentally friendly than digital printing? Or is it the other way around?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A recent study commissioned by HP* used established life cycle analysis methodology to compare the environmental impact of printing eight page colour brochures on an offset press and a competing digital press.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>To read the rest of the article, please download the PDF below.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/digitaldots.info\/wp-content\/uploads\/2024\/01\/19-Making-A-Good-Impression-HP.pdf\" title=\"\">19-HP.pdf<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Print buyers are becoming increasingly aware of the environmental impact of print. For the most part they understand that print is a more sustainable option than electronic media, but how do they decide which printing method to use? Is conventional offset more environmentally friendly than digital printing? Or is it the other way around? A &#8230; <a title=\"Making A Good Impression\" class=\"read-more\" href=\"https:\/\/digitaldots.info\/?p=1657\" aria-label=\"Read more about Making A Good Impression\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1657","post","type-post","status-publish","format-standard","hentry","category-blog"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Print buyers are becoming increasingly aware of the environmental impact of print. For the most part they understand that print is a more sustainable option than electronic media, but how do they decide which printing method to use? Is conventional offset more environmentally friendly than digital printing? Or is it the other way around? A\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"digitaldots.info\"\/>\n\t<meta name=\"google-site-verification\" content=\"_lnzXDowmjMaHDE74bMIvDG6x5McWmGsnU0H62gyckM\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/digitaldots.info\/?p=1657\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_GB\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Dots and Verdigris - Print, publishing and sustainability\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Making A Good Impression - Digital Dots and Verdigris\" \/>\n\t\t<meta property=\"og:description\" content=\"Print buyers are becoming increasingly aware of the environmental impact of print. 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A\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/digitaldots.info\/?p=1657\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/digitaldots.info\/wp-content\/uploads\/2024\/01\/DD-logo-one-eye-734x734px.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/digitaldots.info\/wp-content\/uploads\/2024\/01\/DD-logo-one-eye-734x734px.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"734\" \/>\n\t\t<meta property=\"og:image:height\" content=\"734\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2010-06-26T10:49:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-01-26T10:51:37+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Making A Good Impression - Digital Dots and Verdigris\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Print buyers are becoming increasingly aware of the environmental impact of print. 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A\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/digitaldots.info\/wp-content\/uploads\/2024\/01\/DD-logo-one-eye-734x734px.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/digitaldots.info\\\/?p=1657#blogposting\",\"name\":\"Making A Good Impression - Digital Dots and Verdigris\",\"headline\":\"Making A Good Impression\",\"author\":{\"@id\":\"https:\\\/\\\/digitaldots.info\\\/?author=1#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/digitaldots.info\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/digitaldots.info\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/19-HP_Indigo-7000_People.jpg\",\"@id\":\"https:\\\/\\\/digitaldots.info\\\/?p=1657\\\/#articleImage\",\"width\":120,\"height\":80},\"datePublished\":\"2010-06-26T10:49:00+01:00\",\"dateModified\":\"2024-01-26T10:51:37+01:00\",\"inLanguage\":\"en-GB\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/digitaldots.info\\\/?p=1657#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/digitaldots.info\\\/?p=1657#webpage\"},\"articleSection\":\"Blog\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/digitaldots.info\\\/?p=1657#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/digitaldots.info#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/digitaldots.info\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/digitaldots.info\\\/?cat=1#listItem\",\"name\":\"Blog\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/digitaldots.info\\\/?cat=1#listItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/digitaldots.info\\\/?cat=1\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/digitaldots.info\\\/?p=1657#listItem\",\"name\":\"Making A Good Impression\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/digitaldots.info#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/digitaldots.info\\\/?p=1657#listItem\",\"position\":3,\"name\":\"Making A Good Impression\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/digitaldots.info\\\/?cat=1#listItem\",\"name\":\"Blog\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/digitaldots.info\\\/#organization\",\"name\":\"digitaldots.info\",\"description\":\"Print, publishing and sustainability\",\"url\":\"https:\\\/\\\/digitaldots.info\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/digitaldots.info\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/cropped-DD-Verdigris-logos.jpg\",\"@id\":\"https:\\\/\\\/digitaldots.info\\\/?p=1657\\\/#organizationLogo\",\"width\":579,\"height\":114},\"image\":{\"@id\":\"https:\\\/\\\/digitaldots.info\\\/?p=1657\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/\",\"https:\\\/\\\/x.com\\\/\",\"https:\\\/\\\/instagram.com\\\/\",\"https:\\\/\\\/tiktok.com\\\/@\",\"https:\\\/\\\/pinterest.com\\\/\",\"https:\\\/\\\/youtube.com\\\/\",\"https:\\\/\\\/linkedin.com\\\/in\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/digitaldots.info\\\/?author=1#author\",\"url\":\"https:\\\/\\\/digitaldots.info\\\/?author=1\",\"name\":\"digitaldots.info\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/digitaldots.info\\\/?p=1657#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2b46e1def80a615d85c8c20f5fe66f5e137cbe5f6c06da95041d214af17cb12d?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"digitaldots.info\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digitaldots.info\\\/?p=1657#webpage\",\"url\":\"https:\\\/\\\/digitaldots.info\\\/?p=1657\",\"name\":\"Making A Good Impression - Digital Dots and Verdigris\",\"description\":\"Print buyers are becoming increasingly aware of the environmental impact of print. 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