{"id":1577,"date":"2012-07-30T17:57:00","date_gmt":"2012-07-30T17:57:00","guid":{"rendered":"https:\/\/digitaldots.info\/?p=1577"},"modified":"2024-01-25T17:58:39","modified_gmt":"2024-01-25T17:58:39","slug":"asian-pulp-paper-versus-the-world-wildlife-fund","status":"publish","type":"post","link":"https:\/\/digitaldots.info\/?p=1577","title":{"rendered":"Asian Pulp & Paper versus the World Wildlife Fund"},"content":{"rendered":"\n

\"\" The weekly Verdigris blog by Laurel Brunner<\/strong><\/p>\n\n\n\n

There is an terrible war or words going on between APP and the WWF. The fight is about APP\u2019s destruction of Indonesian rain forests to feed their new paper mills in China. The group is a division of Sina Mas a large conglomerate based in Shanghai and which is also one of the world\u2019s big palm oil producers. Several major brands, including Burger King, Carrefour and Nestl\u00e9 have boycotted the company because of its environmental abuses. Ricoh is one of several graphic arts industry players that does not do business with APP.<\/p>\n\n\n\n

There aren\u2019t enough trees for APP in China, so Indonesia is apparently the company\u2019s source of raw materials for the new mills. The destruction of the Indonesian forests has been going on for years according to the WWF. The bits of Indonesia they have more recently chosen in Sumatra are home to several endangered species, precious habitats and irrecoverable ways of life. The evidence gathered by Eyes on the Forest (EoF), a coalition of environmental organisations in Sumatra, is brutal and harrowing to read, to say the least. And in Indonesia itself there is an awareness of what APP is doing to the forests. A member of Indonesia\u2019s government representing the Ministry for Tourism and Creative Economy told a recent standards development gathering that \u201cwe shall commit ourselves to manage our resources\u201d. This could of course be interpreted in more than one way.<\/p>\n\n\n\n

There is a danger that this problem is turning a war between APP and the WWF which is unfortunate. It distracts attention from the very real and far more difficult problem of balancing the desire to protect a world resouce from destruction, with that of a country\u2019s moral entitlement to improve the lot of its people. APP has been on a mission to justify its actions for several years and the WWF has been on a similar mission to expose APP\u2019s misleading information. The massive PR campaign underway to prove superiority, if not of arguments then of authority, is unhelpful. Engagement and constructive efforts to somehow find alternatives for the SM\/AAP business model might seen hopeless, but they have to be better than antagonism and provocation. <\/p>\n\n\n\n

\u2013 Laurel Brunner<\/strong><\/p>\n\n\n\n

This blog is yours to use if you want, as long as you fully credit the Verdigris supporters who make it possible: Agfa Graphics (www.agfa.com<\/a>), Canon Europe (www.canon-europe.com<\/a>), Digital Dots (www.digitaldots.org<\/a>), drupa (www.drupa.com<\/a>), EFI (www.efi.com<\/a>), EcoPrint (www.ecoprintshow.com<\/a>), Fespa (www.fespa.com<\/a>), HP (www.hp.com<\/a>), Pragati Offset (www.pragati.com<\/a>), Ricoh (www.ricoh.com<\/a>), Splash PR (www.splashpr.co.uk<\/a>), Unity Publishing (http:\/\/unity-publishing.co.uk<\/a>), Xeikon (www.xeikon.com<\/a>) and Xerox (www.xerox.com\/digital-printing<\/a>).<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The weekly Verdigris blog by Laurel Brunner There is an terrible war or words going on between APP and the WWF. The fight is about APP\u2019s destruction of Indonesian rain forests to feed their new paper mills in China. The group is a division of Sina Mas a large conglomerate based in Shanghai and which … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1577","post","type-post","status-publish","format-standard","hentry","category-blog"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/digitaldots.info\/index.php?rest_route=\/wp\/v2\/posts\/1577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitaldots.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitaldots.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitaldots.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitaldots.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1577"}],"version-history":[{"count":2,"href":"https:\/\/digitaldots.info\/index.php?rest_route=\/wp\/v2\/posts\/1577\/revisions"}],"predecessor-version":[{"id":1579,"href":"https:\/\/digitaldots.info\/index.php?rest_route=\/wp\/v2\/posts\/1577\/revisions\/1579"}],"wp:attachment":[{"href":"https:\/\/digitaldots.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitaldots.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitaldots.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}