{"id":1463,"date":"2013-07-01T14:20:00","date_gmt":"2013-07-01T14:20:00","guid":{"rendered":"https:\/\/digitaldots.info\/?p=1463"},"modified":"2024-01-25T14:21:03","modified_gmt":"2024-01-25T14:21:03","slug":"be-green-to-be-seen","status":"publish","type":"post","link":"https:\/\/digitaldots.info\/?p=1463","title":{"rendered":"Be Green to Be Seen"},"content":{"rendered":"\n

\"\" The weekly Verdigris blog by Laurel Brunner<\/strong><\/p>\n\n\n\n

Every time we go to a trade show it seems the amount of greenwash sloshing about gets thicker and sloppier. And although it might not seem so, this is a good thing. It\u2019s good because it reflects suppliers\u2019 and manufacturers\u2019 awareness that they need to be green to be seen. They may not understand what being green really means, but at least they know it matters to their customers. There is another reason why greenwash is good: plenty of genuinely great green initiatives are floating about in the mix.<\/p>\n\n\n\n

At Fespa 2013 which took place in London last week, the greenwash was flowing thick and fast. Ink manufacturers take note: if you product contravenes the REACH regulations it is not environmentally benign, no matter how smart your green branding is and no matter how much you want to believe your own rhetoric. The same applies for materials suppliers who need to watch what they claim, particularly for the recyclability of banner materials. Spouting ignorant rubbish puts a company on a slippery slope that leads to loss of customer confidence and trust. Far better to know your facts, \u2019fess up and focus on what you are doing to fix the problem.<\/p>\n\n\n\n

There was plenty of green gold amidst the dross. Several printers in Fespa 2013 seminar sessions described how their commitment to the environment and sustainability is growing their businesses. Sustainability alone obviously isn\u2019t enough but when it is coupled with sound business management and an eye to the bottom line, it\u2019s an absolute winner. All else being equal, customers willingly opt for the sustainable choice, because it makes sense.<\/p>\n\n\n\n

Many new large format digital printers were launched at the show and an awful lot of them were promoted on the basis of their reduced environmental impact. The Agfa UV inks which have no VOCs and cure more quickly than latex inks, the KIP C7800 dry toner machine 80% of which is recycled, HP\u2019s Latex 3000 monster which doesn\u2019t need extraction fans, Caldera\u2019s in-RIP carbon calculator, are just a few of the many new ideas being touted. Some are more ambitious than others but all are indicators of progress towards a more sustainable industry. Across the huge diversity of the printing industry people are taking loads of tiny little steps towards improving their business and environmental sustainability. In isolation none of them may be particularly compelling but taken as a whole, the print industry is moving forward at a healthy clip towards greater sustainability for business and for the environment.<\/p>\n\n\n\n

\u2013 Laurel Brunner<\/strong><\/p>\n\n\n\n

This blog is yours to use if you want, as long as you fully credit the Verdigris supporters who make it possible: Agfa Graphics (www.agfa.com<\/a>), Digital Dots (http:\/\/digitaldots.org<\/a>), drupa (www.drupa.com<\/a>), EFI (www.efi.com<\/a>), Fespa (www.fespa.com<\/a>), Heidelberg (www.uk.heidelberg.com<\/a>), Kodak (www.kodak.com\/go\/sustainability<\/a>), Mondi (www.mondigroup.com\/products<\/a>), Pragati Offset (www.pragati.com<\/a>), Ricoh (www.ricoh.com<\/a>), Shimizu Printing (www.shzpp.co.jp<\/a>), Splash PR (www.splashpr.co.uk<\/a>), Unity Publishing (http:\/\/unity-publishing.co.uk<\/a>) and Xeikon (www.xeikon.com<\/a>).<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The weekly Verdigris blog by Laurel Brunner Every time we go to a trade show it seems the amount of greenwash sloshing about gets thicker and sloppier. And although it might not seem so, this is a good thing. It\u2019s good because it reflects suppliers\u2019 and manufacturers\u2019 awareness that they need to be green to … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1463","post","type-post","status-publish","format-standard","hentry","category-blog"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/digitaldots.info\/index.php?rest_route=\/wp\/v2\/posts\/1463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitaldots.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitaldots.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitaldots.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitaldots.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1463"}],"version-history":[{"count":1,"href":"https:\/\/digitaldots.info\/index.php?rest_route=\/wp\/v2\/posts\/1463\/revisions"}],"predecessor-version":[{"id":1464,"href":"https:\/\/digitaldots.info\/index.php?rest_route=\/wp\/v2\/posts\/1463\/revisions\/1464"}],"wp:attachment":[{"href":"https:\/\/digitaldots.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitaldots.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitaldots.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}