{"id":1123,"date":"2016-06-17T16:09:00","date_gmt":"2016-06-17T16:09:00","guid":{"rendered":"https:\/\/digitaldots.info\/?p=1123"},"modified":"2024-01-31T09:11:01","modified_gmt":"2024-01-31T09:11:01","slug":"preparing-for-drupa-2020","status":"publish","type":"post","link":"https:\/\/digitaldots.info\/?p=1123","title":{"rendered":"Preparing for drupa 2020"},"content":{"rendered":"\n

\"\" The weekly Verdigris blog by Laurel Brunner<\/strong><\/p>\n\n\n\n

Now that drupa 2016\u2019s over, we can start hoping that at drupa 2020 the environmental will be in sharper focus. This year\u2019s organisers missed a great opportunity to take the sustainability lead.<\/p>\n\n\n\n

Drupa 2016\u2019s attendance and sales numbers show that print is in rude health. Investment into print technology is on the up, so why should drupa bother with promoting print\u2019s sustainability? The simple answer is to support exhibitors and the printing industry. And 2020 is an important year for European companies and citizens because it\u2019s when the European Union\u2019s current Environmental Action Plan (EAP) concludes. One of the plan\u2019s three key objectives is \u201cto turn the Union into a resource-efficient, green, and competitive low-carbon economy\u201d. What a gift for print and drupa 2020! <\/p>\n\n\n\n

The printing industry already supports this goal with extensive recycling of used printing plates and printed paper in most geographies around the world. Europeans recycle 74% of paper used. Japan labels print to tell consumers how it can be recycled. Printed matter has a one-time carbon footprint. Printing is one of the few industries with a dedicated ISO team developing environmental standards for printing companies and machinery manufacturers. Print has established supply chains for recycling and supports the notion of a circular economy on a massive scale. These are messages that can encourage wider use of print and more visitors to drupa, including agencies, designers and even consumers.<\/p>\n\n\n\n

Messe D\u00fcsseldorf has a chance to take a global lead to demonstrate print\u2019s sustainability. For drupa 2020, how about random sustainability facts on hall signage: \u201cDid you know that 98% of printing plates are recycled for use in building materials and vehicle manufacturing?\u201d Or \u201cUse and reuse paper because it can be recycled more than five times!\u201d Improving waste handling advice would be good too. At this year\u2019s show there was virtually no additional emphasis for visitors on how they can recycle all those print samples. Bins at the exits perhaps? You get the idea.<\/p>\n\n\n\n

A more radical suggestion is to give exhibitors the opportunity to print what the local community wants, instead of random samples that have to go into the waste stream. Messe D\u00fcsseldorf could start an outreach programme to work with publishers to produce textbooks and the like that will have value for reuse. We spoke to a number of exhibitors at drupa 2016 who liked the idea of this.<\/p>\n\n\n\n

The Messe could also consider promoting its own environmental credentials, based on drupa 2020\u2019s energy use, and measures for managing emissions. A series of awareness seminars for brand owners and consumers might also support print. Print is often taken for granted as an old medium, with a heavy environmental tread. Why not position it as the trendy and cool alternative to digital media, the medium that uniquely supports the three Rs: reduce, reuse, recycle.<\/p>\n\n\n\n

The Verdigris project is an industry initiative intended to raise awareness of print\u2019s positive environmental impact. It provides a weekly commentary to help printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics, Spindrift.click, EFI, Epson Fespa, HP, Kodak, Ricoh, Splash PR, Unity Publishing and Xeikon.<\/p>\n\n\n\n

\u2013 Laurel Brunner<\/strong><\/p>\n\n\n\n

The Verdigris project is an industry initiative intended to raise awareness of print\u2019s positive environmental impact. It provides a weekly commentary to help printing companies keep up to date with environmental standards, and how environmentally friendly business management can help improve their bottom lines. Verdigris is supported by the following companies: Agfa Graphics<\/a>, Digital Dots<\/a>, EFI<\/a>, Fespa<\/a>, Heidelberg<\/a>, HP<\/a>, Kodak<\/a>, Ricoh<\/a>, Splash PR<\/a>, Unity Publishing<\/a> and Xeikon<\/a>.<\/em><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The weekly Verdigris blog by Laurel Brunner Now that drupa 2016\u2019s over, we can start hoping that at drupa 2020 the environmental will be in sharper focus. This year\u2019s organisers missed a great opportunity to take the sustainability lead. Drupa 2016\u2019s attendance and sales numbers show that print is in rude health. Investment into print … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1123","post","type-post","status-publish","format-standard","hentry","category-blog"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/digitaldots.info\/index.php?rest_route=\/wp\/v2\/posts\/1123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitaldots.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitaldots.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitaldots.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitaldots.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1123"}],"version-history":[{"count":2,"href":"https:\/\/digitaldots.info\/index.php?rest_route=\/wp\/v2\/posts\/1123\/revisions"}],"predecessor-version":[{"id":1996,"href":"https:\/\/digitaldots.info\/index.php?rest_route=\/wp\/v2\/posts\/1123\/revisions\/1996"}],"wp:attachment":[{"href":"https:\/\/digitaldots.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitaldots.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitaldots.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}